#Gmail sending video in email how to

Video is more engaging than traditional text emails, or even a cold phone call. Which would you be more likely to respond to ? Text emails that offer the solution to all your business problems thanks to a suite of accounting software, for example, or a video that actually shows you that software, and shows the face and voice of the person sending you the email? Similarly, it can have a positive impact when used in older forms of sales outreach such as cold email. Now, we know that video is a great tool in marketing campaigns on newer platforms such as social media. Using video in marketing is a powerful sales tool, with 87 percent of respondents in a 2021 Hubspot survey saying video provides a positive return on investment. This makes them more likely to purchase or recommend you to their friends and family. When your customers feel they have a more personal connection to your sales team, they’re more likely to have a positive impression of your company. This helps to overcome more barriers prospects may have when making a purchase and gives them a more personal connection to your offerings. Your prospects will enjoy being able to put a meaning, a face and a voice to the name and can help improve their recall of your product and its features.Įmail videos also allow you to show, in real-time, the features and benefits you’re claiming your product or service offers. Instead of spending tons of time carefully crafting your sales emails to make the right impression, sending short videos via email allows you to let your personality shine while also selling your product. Friendly Faces Build Connections with CustomersĮmails can be cold and boring, or you can run the risk of being perceived in the wrong light if you try too hard to be “cool” and “edgy” in your emails. Using the surprise factor of sending a video in an email to your advantage can pay off big time for your sales team. Studies have also shown that including video in your emails and using the word “video” in your email subject line can have positive impacts on your email open and click-through rates. Traditional text-based emails aren’t going to do that instead, you need to add an element of interest and engagement by including your sales video. However, in order to get noticed, your emails have to stand out from the pack. It Commands AttentionĮmail s are still a great way to market your products and services, even when recipients have inboxes overflowing with new offers. However, leveraging modern technology in your sales process holds many benefits for you and your business, as well as for the potential customer. Opting to include video in your sales emails may feel a little impersonal at first, especially if you’re used to a very hands-on sales team. 6 Key Benefits of Using Video in Sales Emails Using video in your sales emails grabs your prospect’s attention, making them more likely to book a call with you. Using a video management platform helps you store, sort, and share your video for sales emails even more quickly and efficiently. This way, they can actively answer questions or walk prospects through the purchase process rather than constantly repeating the same information to every person.

Having a collection of videos that can be sent to a prospect, either via email, social media, or another channel, frees up your salespeople. To make the most of a salesperson’s time, sending sales videos is the ideal route to take. They’re either sent directly to prospects or presen ted during sales meetings. Sales videos are pretty much what the name implies: Videos that salespeople use in the sales process.

What are the different types of emails for sales? How do you use video in the sales process? How might you best use video in an email?

#Gmail sending video in email how to

How to Get Started with Sales Email Videos.Share Your Video for Sales Emails Best Practices with Your Team.Make the Words and Video Complement One Another.Gather Data to Improve Video Sales Emails Over Time.Gives You Access to More Tools to Make a Good Impression.Friendly Faces Build Connections with Customers.6 Key Benefits of Using Video in Sales Emails.